What’s Driving Tomorrow’s Retail Experience?
Technology is having a significant impact on how retailers are engaging with customers to attract, engage and share their shopping experiences. Check out this latest research and white paper on global trends in the retail space.
Decades ago, retail was based on relationships: When people walked through the front door, the merchant personally greeted them and asked how they could help. Customers trusted the merchant to help them with what they needed and educate them about new items on the shelf.
Over time, the personalized approach was lost and consumers no longer felt the same loyalty to the retailer. Today, retailers are working to enhance their shoppers’ experience, knowing that at the same time customers have options to shop wherever and whenever they want, often without stepping inside a store. Retailers have to anticipate a shopper’s buying behavior, whether the route they take begins with a website, social site or the parking lot outside of their store.
We conducted a survey of 250 U.S.-based retail executives in May 2012 to understand what impact omni-channel retail trends are having on their business, the drivers to change and their plans to use mobile technologies within the next five years…..
Read the full article and download the white paper.