IBM Retail Whitepaper – The Smarter Consumer
A decade ago, there were about 400 million people on the Internet; today, there are nearly 2 billion. More than 940 million people around the world have 3G mobile phone subscriptions, and more than 500 million use Facebook.
The digital universe is changing the way people shop, as we discovered last year, when we surveyed over 30,000
consumers. We learned that customers are more connected, more vocal and more demanding than ever before. What they want, above all, is a personalised experience: they want retailers to know them.